Last week, Amazon announced the introduction of Buy with Prime, a brand new initiative for Prime members that will grow the convenience of Prime shopping to online stores outside of Amazon. This is a momentous change to its business strategy that we believe was made to compete with fast-growing rival Shopify.
Online store owners who use Fulfillment by Amazon to ship and deliver products will be able to add “Buy with Prime” buttons to their shops. Visitors with Amazon Prime will then be able to purchase products via this button while using Amazon Prime's very useful benefits, mainly next-day delivery, free returns on eligible orders, and free shipping. Prime subscribers will see the Prime logo and delivery promise on eligible products on store owners' sites, which indicates that the item is available for free delivery, as fast as the next day, with free returns. Prime checkout also uses the payment and shipping details stored in the user's Amazon account to ensure a quick and seamless checkout.
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