Why wacky ads work on TikTok while sober is better for Facebook

In early June, apparel retailer Mexicali Blues had its most successful post on TikTok yet. One of its store employees posted a nine-second video showing different ways to wear one of its ponchos. Within 24 hours, the post received 50,000 likes and generated 100 sales of that garment on its ecommerce site, MexicaliBlues.com. Jacqui Segura, […]

To access this post, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Top 500 Database – Top 500 Database, Top 500 Database, Top 500 Database – , Top 1000 Database – Top 1000 Database w/pre-order report, Top 1000 Database – Top 1000 Database, Europe Database, Latin America Database, Global Online Marketplaces Database, Complimentary Top 1000 Database, Next 1000 Database – Next 1000 Database, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, North American Retailer Starter Kit, International Retailer Starter Kit, Silver Membership, Silver Membership – Silver + Top 1000 Membership or 2023 Top 1000 Report.

The post Why wacky ads work on TikTok, while sober is better for Facebook appeared first on Digital Commerce 360.

from Digital Commerce 360 https://ift.tt/vBqHrPO