GrowGeneration Corp. has launched its B2B Pro Portal, a digital purchasing platform aimed at commercial cultivators.
The move comes as the company completes a year of strategic restructuring and digital transformation. And the new platform features real-time inventory, automated quotes, and direct ordering. It also includes tools for account management, logistics, and financing. It targets large-scale growers, greenhouse operations, and vertical farms seeking procurement efficiency. GrowGeneration is a U.S. retailer that sells hydroponic and organic gardening products.
About the GrowGeneration B2B portal
CEO Darren Lampert called the portal a “pivotal step” in GrowGeneration’s shift toward B2B-focused, tech-driven sales. The company began a soft launch of the platform in late 2024. Since then, it has integrated user feedback to refine its capabilities.
The launch follows a challenging fiscal year. In 2024, GrowGeneration reported net sales of $188.9 million. That’s down from $225.9 million in 2023, due primarily to the consolidation of 19 retail locations.
Additionally, the company posted a net loss of $49.5 million, up from $46.5 million the previous year. Gross margin declined to 23.1% from 27.1%, impacted by restructuring-related product rationalization and inventory write-downs.
Despite the losses, GrowGeneration ended the year with $56.5 million in cash and no debt. Proprietary brand sales rose to 24.2% of cultivation revenue, up from 18.8% in 2023, supporting long-term margin goals.
The company’s 2025 outlook projects $170 million to $180 million in revenue and a potential return to profitability. Executives also expect margin recovery and cost reductions to help position the company for growth.
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