How retailers decide on an ecommerce platform — and when to upgrade it

After spending more than a year working through the logistics of starting an ecommerce retail business, including deciding on which platform its website would run on, Traum Fragrances launched in November 2024. Karol Sierra-Yanez and Daniel Schafer, the married couple behind Traum Fragrances, knew they were going to use the highest-quality ingredients and craftsmanship they […]

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