Amazon Web Services (AWS) is investing an additional $100 million into its Generative AI Innovation Center, doubling its initial commitment as the initiative marks its second anniversary. The move underscores AWS’s growing emphasis on “agentic AI” — autonomous systems capable of reasoning, planning, and executing complex tasks without constant human input.
Amazon launched the Innovation Center in 2023. It established the center to help enterprises move beyond experimentation and deploy generative AI technologies at scale. According to AWS, the center has since guided thousands of companies across industries such as health care, financial services, manufacturing, and media. Among them:
- Formula 1
- S&P Global
- Fox
- GovTech Singapore
- Nasdaq
- Ryanair
“Two years has flown by quickly, and I couldn’t be prouder of how the AWS Generative AI Innovation Center has helped thousands of customers tackle their most complex AI challenges — from medical research to banking to startup innovation,” said Sri Elaprolu, director of the center, in a blog post published July 14. “This new $100 million AWS investment empowers us to continue innovating alongside our customers.”
Amazon ranks No. 1 in Digital Commerce 360’s Top 2000 Database. The database is how Digital Commerce 360 tracks the largest North American online retailers by their annual ecommerce sales. Amazon is also No. 3 in Digital Commerce 360’s Global Online Marketplaces Database. That database ranks the 100 largest such marketplaces by third-party gross merchandise value (GMV).
AWS further invests in Generative AI Innovation Center
The Innovation Center’s model embeds AWS engineers, data scientists, and strategists within customer teams to co-develop production-ready AI solutions, often within 45 days. AWS says many customers begin by modernizing their cloud and data infrastructure, which becomes a foundation for broader AI deployment.
One such customer is Jabil, a global manufacturing and supply chain firm with over 100 sites and 140,000 employees. Working with AWS, Jabil deployed an AI assistant using Amazon Q that reduced data processing times by 74%. It also connected more than 1,700 manufacturing policies and specifications across multiple languages to streamline shop floor troubleshooting.
Warner Bros. Discovery Sports Europe developed “Cycling Central Intelligence” (CCI), an AI-powered commentary assistant built with Amazon Bedrock and Anthropic’s Claude 3.5. The tool helps sports broadcasters quickly surface insights from large volumes of data, cutting research time and enhancing live storytelling.
BMW Group manages backend systems for over 23 million connected vehicles on AWS. It has partnered with the center to build an AI solution that automates infrastructure diagnostics. The system can now pinpoint service disruptions in minutes. The task previously required hours of manual investigation.
The expanded funding comes as AWS pivots toward agentic AI. The term agentic refers to a class of AI that moves beyond single-task response models to systems that can autonomously make decisions and carry out sequences of actions.
“Today’s investment is particularly significant as we see AI evolving from systems that simply respond to prompts to autonomous agents capable of reasoning, planning, and executing complex tasks,” wrote Francessca Vasquez, vice president of professional services and agentic AI at AWS, in the company’s announcement.
Citing research from Gartner, AWS noted that it expects agentic AI systems to make 15% of work decisions by 2028.
Who is using AWS for agentic AI so far?
Several AWS customers are already testing or deploying multi-agent systems. AstraZeneca, for instance, is building a conversational analytics platform. It uses a series of agents to analyze health care data, generate visualizations, and summarize findings. According to AWS, the system has reduced query response times by 50% and is designed to be reused across other parts of the company’s operations.
Syngenta has developed an agricultural advisory platform called Cropwise AI. It uses agentic systems to interpret weather, soil, crop, and product data in real time. The platform delivers actionable farming recommendations to help growers navigate increasingly complex environmental conditions.
Yahoo Finance is developing a multi-agent interface for investors. The system includes agents that analyze SEC filings, interpret financial data, and summarize breaking news — all orchestrated by a supervisor agent to deliver tailored analysis via a simple query interface.
AWS says it is also using agentic AI internally across business units, including:
- Amazon’s fulfillment network
- The Alexa+ voice assistant
- Internal sales and marketing
Amazon designed these tools to streamline operations and speed decision-making. To scale its external reach, AWS has launched the Generative AI Partner Innovation Alliance, a network of systems integrators and consultants trained to apply AWS methodologies to help customers transition from AI pilots to full-scale implementations.
The company stressed that its approach to agentic AI emphasizes responsible deployment, with guardrails around privacy, explainability, and governance.
“We’re not just building agents to reimagine services delivery — we’re already transforming how AWS Professional Services operates today,” Vasquez wrote.
Sign up
Sign up for a complimentary subscription to Digital Commerce 360 B2B News. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at mark@digitalcommerce360.com. Follow him on Twitter @markbrohan. Follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube.
FavoriteThe post AWS doubles $100 million commitment to agentic AI appeared first on Digital Commerce 360.
from Digital Commerce 360 https://ift.tt/4cTw2X0
0 Comments