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Targeted AI approach helps PatPat improve conversion rate

PatPat is using artificial intelligence (AI) in 2025 as a targeted way to improve its conversion rate. The retailer, founded in California in 2014, sells baby and kids’ clothes as well as matching family outfits. PatPat has leaned into AI for “a few key strategies that have made a measurable difference” on conversion, according to […]

The post Targeted AI approach helps PatPat improve conversion rate appeared first on Digital Commerce 360.



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