Visa and Amazon Web Services (AWS) have announced a new partnership aimed at making it easier for companies to build and deploy “agentic commerce” systems.
Agentic commerce refers to purchases through artificial intelligence (AI) agents that can autonomously search, book, purchase and complete transactions on behalf of human users. The collaboration integrates Visa’s Intelligent Commerce technology directly into the AWS cloud environment and introduces open-source tools to accelerate adoption.
Companies are making Visa Intelligent Commerce available through AWS Marketplace. That allows developers to embed payment capabilities that support machine-initiated transactions. According to Visa’s announcement, Intelligent Commerce provides “tokenization, authentication, personalization and secure payment execution” designed specifically for AI-driven commerce flows.
As part of the partnership, Visa and AWS are also releasing a set of blueprints within the Amazon Bedrock AgentCore repository. These templates outline ready-made workflows for retail shopping, travel booking, financial tasks and post-purchase processes. Visa said it designed the blueprints to help developers “reduce friction in the commerce experience.” At the same time, it wants to ensure AI agents can handle sensitive tasks safely through Visa’s network.
Amazon ranks No. 1 in Digital Commerce 360’s Top 2000 Database. The database is how Digital Commerce 360 tracks the largest North American online retailers by their annual ecommerce sales.
Amazon is also No. 3 in Digital Commerce 360’s Global Online Marketplaces Database. That database ranks the 100 largest such marketplaces by third-party gross merchandise value (GMV).
How AWS and Visa are working together on agentic commerce
Visa has framed the initiative as foundational to the emerging agent-based economy.
“Agentic commerce needs trust to move from intent to action,” said Rubail Birwadker, senior vice president and global head of growth at Visa, in an official company statement. “Visa Intelligent Commerce is designed to be the trust layer for the agent economy and, together with our acceptance capabilities, provides the infrastructure for secure transactions.”
AWS, through its AgentCore program, has emphasized the need for standardized tools for AI agents to become widely usable in production. In AWS’s description of the partnership, the company says the effort is meant to accelerate adoption by giving enterprises a common framework for building commerce-enabled agents and integrating secure payment rails.
The launch also ties into Visa’s broader efforts to prepare for the security challenges raised by autonomous transactions. The company recently introduced its Trusted Agent Protocol. The protocol is a verification framework to:
- Help merchants distinguish legitimate AI agents from bots.
- Maintain visibility into authorization.
- Prevent misuse.
Visa also published a report outlining risks associated with agent-driven transactions Those risks include fraud, identity abuse and unauthorized purchases. Visa argues that tokenization and controlled payment credentials will be essential safeguards.
For B2B commerce, procurement, marketplaces and distribution, the new infrastructure may help shift more transactional processes to autonomous agents capable of executing routine purchasing, replenishment, travel booking and reconciliation activities without direct user input. By embedding Visa’s payments technology within AWS’s AI development stack, both companies are positioning themselves at the center of what they describe as the next stage of digital commerce — one in which transactions increasingly originate from software agents rather than human shoppers.
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