Amazon has introduced a new artificial intelligence (AI) feature in seller central that it said allows merchants to generate personalized, interactive dashboards combining business data, analytics and recommended actions in real time.
Amazon calls the feature its “canvas” experience. It integrates AI-powered chat with dynamic visual workspaces that adapt as sellers ask questions about sales performance, marketing campaigns, inventory levels and product opportunities. Amazon said it designed the tool to help sellers analyze data and make decisions faster without compiling reports across multiple systems.
It built the new capability on Amazon’s seller assistant, which the company recently enhanced with agentic AI functions. Those functions allow the system not only to answer questions but also to plan tasks and recommend actions on behalf of sellers. The technology runs on Amazon Bedrock and uses models including Amazon Nova and Anthropic Claude.
Amazon ranks No. 1 in Digital Commerce 360’s Top 2000 Database. The database is how Digital Commerce 360 tracks the largest North American online retailers by their annual ecommerce sales.
Amazon is also No. 3 in Digital Commerce 360’s Global Online Marketplaces Database. That database ranks the 100 largest such marketplaces by third-party gross merchandise value (GMV).
About Amazon’s canvas AI tool
The launch marks the latest step in Amazon’s effort to embed generative and agentic AI into the tools that the millions of merchants that sell products on its marketplace use.
Using the new system, sellers can generate customized dashboards by asking questions such as “How are my products performing?” or “Can you analyze my sales performance?”
Seller assistant then creates a visual workspace that combines:
- Sales trends.
- Customer traffic data.
- Product performance metrics.
- Recommended next steps.
The dashboard updates dynamically as users ask follow-up questions or request deeper analysis.
Amazon said the system can also surface emerging opportunities automatically. For example, if sales of a product begin to rise sharply, the canvas may recommend increasing inventory or adjusting marketing activity.
It designed the canvas experience to help sellers evaluate marketing performance and inventory strategy.
For advertising campaigns, the system can analyze spending, impressions, conversions and product-level sales impact. Then, it will propose alternative strategies based on those results. Sellers can modify campaign parameters — such as reducing advertising spending or focusing promotions on excess inventory — and the system updates projections instantly.
The feature can also simulate inventory decisions. Rather than simply recommending products to restock, the canvas compares options such as ordering inventory immediately, delaying purchases or discounting excess products. It estimates how each scenario could affect revenue, cash flow, stockout risk and storage costs.
How sellers can use Amazon’s new tool
Sellers can also run hypothetical scenarios, such as a drop in demand or a pricing change, to understand potential outcomes before deciding.
The new interface builds on a growing set of generative AI tools Amazon has introduced for marketplace sellers, including systems that help create listings, generate marketing content, and produce product images.
More than 60% of sales on Amazon’s online store come from independent sellers, many of them small and midsize businesses.
Amazon said sellers accept recommendations generated by seller assistant 90% of the time, suggesting the system is already influencing operational decisions on the platform.
The canvas experience is available starting March 3 to sellers in the United States and the United Kingdom at no additional cost.
Amazon said the initial release focuses on helping sellers analyze performance data and identify growth opportunities. Additional capabilities, including more advanced product launch planning and marketing analysis, are expected in the coming months.
The company also plans to expand the feature to additional countries and languages later this year.
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