TechJockey is entering the U.S. market as part of its global expansion strategy.
The company plans to invest $2 million over the next 12 months to support the effort, with a goal of reaching more than 40,000 U.S.-based small and mid-sized business (SMB) buyers and 1,000 software-as-a-service (SaaS) sellers by 2028. TechJockey is a business-to-business (B2B) software discovery and ecommerce platform based in India.
Founded in India, TechJockey says it offers more than 21,000 software products across 650 categories and serves over 2 million users worldwide. The company has positioned itself as a one-stop platform for software discovery, particularly for SMBs with limited in-house information technology (IT) resources. Its entry into the U.S. market is focused on replicating that model by providing curated SaaS listings, artificial intelligence (AI)-driven recommendations, and direct human support during the purchasing process.
“We see the U.S. not just as a large market, but as one where software buyers are overwhelmed by too many options,” said Akash Nangia, co-founder of TechJockey. “Our goal is to simplify software discovery for SMBs that lack internal IT teams or enterprise-scale resources.”
How TechJockey is entering the U.S. market
To support its U.S. operations, TechJockey is establishing a domestic team focused on sales, partnerships, and customer success. The company is also developing localized tools for software comparison, pricing insights, and product demonstrations designed specifically for the U.S. market.
The expansion intends to create a new sales channel for SaaS vendors — ranging from startups to established independent software vendors — who are looking to reach U.S. SMBs without building large-scale sales operations. The company’s strategy includes content localization, assisted selling, and digital marketing to help vendors increase visibility and adoption.
“We’re creating a revenue channel for SaaS vendors who want to reach the U.S. SMB segment cost-effectively,” said Arjun Mittal, co-founder of TechJockey.
The company projects more than $10 million in gross merchandise value (GMV) from U.S. transactions over the next three years. TechJockey plans to focus on categories such as customer relationship management (CRM), human resources technology (HRTech), financial technology (FinTech), cybersecurity, and other essential business software.
TechJockey’s U.S. launch comes amid growing demand among small businesses for simplified software purchasing processes and vendor-agnostic platforms. Many SMBs remain underserved by enterprise-focused software resellers and lack the internal capacity to evaluate and compare multiple solutions independently.
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