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Rexel digital sales push, US momentum offset European slump in Q2

Rexel reported steady growth in its fiscal Q2, driven by strong demand in the United States and a sharp rise in digital sales.

The company’s continued expansion in high-growth sectors like data centers and broadband helped offset slower performance in Europe. Rexel is a global distributor of electrical supplies.

Rexel Q2 sales rose to €4.98 billion ($5.43 billion). That’s up 1.8% on a same-day basis from the prior year. First-half 2025 sales reached €9.8 billion ($10.68 billion), up 1.6%. Net income for the first half came in at €308 million ($336 million), down 9.7% from €341 million ($372 million) a year earlier, due in part to one-time costs and a government fine.

The standout performer was North America, where same-day sales jumped 8.7% in Q2. The U.S. alone grew 8.2%, with major contributions from data center and broadband infrastructure projects, which now account for 12% of U.S. revenue. Canada also posted double-digit growth.

“These sectors are growing fast, and we’ve aligned our strategy to capture that demand,” CEO Guillaume Texier said during the company’s earnings call.

Rexel digital sales in Q2

In Q2, Rexel digital sales were another bright spot, rising to 34% of total revenue in Q2. That’s up from 32% a year ago. Texier said the company’s investment in digital tools, including AI-based pricing systems, is improving both customer experience and internal efficiency.

While the U.S. surged, Europe told a different story. Regional sales fell 3% in Q2, as weaker demand for solar and residential construction weighed on performance. Rexel said it still managed to gain market share in key countries like France, thanks to strong customer relationships and local execution.

The company also cut its workforce by 2.2% over the past year as part of ongoing cost-saving efforts. Despite the slowdown in Europe, Rexel maintained stable profit margins overall, helped by better performance in North America.

Rexel completed five acquisitions in the first half of the year, expanding its presence in the U.S., Canada, Italy and France. These moves, along with rising digital sales and strong U.S. growth in Q2, are helping Rexel stay on track with its long-term goals.

Looking ahead, Rexel reaffirmed its outlook for 2025, pointing to continued strength in North America and rising digital momentum as key drivers.

“We’re focused on what we can control and confident in our ability to meet this year’s targets,” Texier said.

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