OpenAI’s ChatGPT rolled out a new checkout experience, arriving first for Etsy sellers and using the Agentic Commerce Protocol. Dubbed “Instant Checkout,” the new options are slated to arrive soon for Shopify merchants as well, introducing OpenAI’s vision for ecommerce to a larger audience.
The launch with Etsy follows news from January that Etsy would be one of the first brands to use OpenAI’s Operator agent. Instacart and eBay were also among those companies. However, OpenAI did not mention them in its Instant Checkout announcement.
Etsy ranks No. 20 in the Global Online Marketplaces Database. The database is Digital Commerce 360’s ranking of the 100 largest marketplaces by annual third-party gross merchandise value (GMV).
How ChatGPT’s Instant Checkout will work for Etsy purchases
“As a marketplace of over 5 million creative entrepreneurs, it’s our job to remove barriers for shoppers so they can easily discover and be delighted by our sellers’ special items,” wrote Rafe Colburn, chief product and technology officer at Etsy, in a Sept. 29 blog post. “To further these efforts, we’re partnering with OpenAI to meet shoppers where they are in their discovery journey.”
Colburn said that as of Sept. 29, U.S.-based users could discover, browse and purchase items listed on Etsy “directly through ChatGPT.”
In practice, OpenAI said the Instant Checkout experience will be open to U.S. ChatGPT Plus, Pro and Free users. They will be able to make purchases through results displayed in ChatGPT conversations.
Next, OpenAI tagged “Shopify merchants, like Glossier, SKIMS, Spanx and Vuori,” for whom it announced Instant Checkout functionality would be “coming soon.”
So far, Instant Checkout works for single-item purchases, with support for “multi-item carts” and use for more merchants and regions planned later on.
What is the Agentic Commerce Protocol?
“We’re proud to power Instant Checkout in ChatGPT and co-develop the Agentic Commerce Protocol to help businesses and AI platforms build the future of commerce,” said Will Gaybrick, president of technology and business at the payments vendor Stripe.
OpenAI and Stripe co-developed and open-sourced the protocol. According to their documentation, ChatGPT sends “necessary details” to a merchant’s back end when an order is initiated. Then, a merchant can accept or decline the order. Once the order is accepted, the payment is processed through an existing provider and existing fulfillment and customer support services follow.
Merchants that are existing Stripe customers have the option to enable payments within their site’s code, OpenAI noted. Meanwhile, sites that use different processors have the option to access Stripe’s Shared Payment Token API or the ACP Delegated Payments Spec.
Do you rank in our databases?
Submit your data and we’ll see where you fit in our next ranking update.
Sign up
Stay on top of the latest developments in the online retail industry. Sign up for a complimentary subscription to Digital Commerce 360 Retail News. Follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube. Be the first to know when Digital Commerce 360 publishes news content.
FavoriteThe post ChatGPT debuts new checkout experience with Etsy, Shopify merchants as early users appeared first on Digital Commerce 360.
from Digital Commerce 360 https://ift.tt/XLnS7H4
0 Comments