Envive AI has closed a $15 million Series A funding round led by Fuse VC.
The funding brings the company’s total raise to $20 million, with participation from Point72 Ventures and the AI2 Incubator. Envive AI is a Seattle-based artificial intelligence startup focused on digital commerce.
The company is developing what it calls an “intelligence layer” for commerce. Using reinforcement learning, Envive said its platform builds AI systems that learn from user behavior and coordinate actions across the entire shopping process — from product discovery and browsing through consideration, purchase, and retention. It designed the technology to help brands adapt to shifting consumer behavior and increase conversion rates without relying solely on static rule-based systems.
How Envive AI will use its Series A funding
CEO and co-founder Aniket Deosthali previously led generative AI initiatives at Walmart. He said Envive AI’s goal is to create agents that improve continuously in real-world conditions while maintaining brand control and safety.
“Commerce is entering a new phase where brands need systems that can adapt in real time,” he said.
Envive already works with a set of established consumer brands, including Spanx, Supergoop!, Coterie, and Wine Enthusiast. The company said its customers have used the platform to:
- Improve on-site conversions.
- Strengthen rankings in emerging generative search channels.
- Drive higher customer retention.
Investors say the opportunity lies in the growing role of AI in shopping decisions. McKinsey has reported that more than 25% of Generation Z consumers have already used AI to inform purchases, a figure expected to rise quickly over the next year.
“Consumers deserve a better online shopping experience, and with Envive AI, brands can deliver that,” said Cameron Borumand, general partner at Fuse VC.
Envive’s leadership team brings together expertise in both AI research and retail execution. Chief scientist Iz Beltagy is known for creating the OLMo model at the Allen Institute for AI, while chief architect Matt Peters co-invented ELMo, an early natural language model that influenced modern generative AI systems. Chief technology officer Sameer Singh is a researcher specializing in reinforcement learning.
The company projects significant growth in 2025, supported by early adoption from consumer brands and the expanding use of AI in commerce. Point72 Ventures managing partner Sri Chandrasekar said Envive’s combination of advanced AI capabilities and retail expertise “makes them well positioned to lead as the industry evolves.”
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