Artificial intelligence (AI) and cybersecurity are set to dominate growth in the global IT market in 2025, according to new data from TD SYNNEX.
It drew its findings from more than 1,400 companies across 40 countries. They highlight how AI and cybersecurity are moving to the center of growth strategies. Three out of four firms said AI will be essential to their future. They cited AI-powered cybersecurity (58.4% of respondents) and automation (54.3%) as the most impactful business opportunities.
TD SYNNEX is one of the world’s largest distributors of technology products and services. The company said it connects more than 150,000 customers with 2,500-plus technology vendors worldwide, serving as a key intermediary in the $1.5 trillion IT distribution industry.
How AI can create cybersecurity risks
Security remains the most widely offered product, with 80% of firms providing at least one solution. Advanced endpoint protection is now a top growth priority, but concerns about new risks are intensifying. Almost half of respondents cited AI-driven attacks as a top threat, followed closely by data breaches.
Specialization is also emerging as a decisive factor in winning customers. Companies are focusing less on scale and more on industry expertise and consulting. 90% plan to increase support and maintenance services, while more than 80% expect to expand managed services in the year ahead.
But talent shortages are slowing progress. About 70% of executives said they face difficulties hiring skilled workers, particularly for AI, data analytics, and cybersecurity projects. Many are turning to automation and redesigned workflows to keep initiatives on track.
Despite inflation and geopolitical headwinds, 66% of firms reported revenue gains over the past year. Independent software vendors and professional services companies are leading the way, with balanced portfolios that combine innovative technologies with established offerings.
“The data shows that leadership now comes from building resilience in core technologies while leaning into next-generation services and specialization,” said Patrick Zammit, CEO of TD SYNNEX.
Headquarters in Fremont, Calif., and Clearwater, Fla., TD SYNNEX was formed in 2021 through the merger of Tech Data and SYNNEX Corp.
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