AliExpress is strengthening its position in the U.S. market with new artificial intelligence (AI) tools and services for local merchants, introducing a series of updates to its AliExpressLocal program that it designed to simplify selling and accelerate sales growth.
The initiative is part of Alibaba International Digital Commerce Group. It includes an AI-enabled imaging tool, expanded integration partnerships, a platform-native labeling and fulfillment service and a new Brand+ co-marketing channel for qualified sellers.
The AI imaging tool automatically optimizes product photos for different placements across devices. AliExpress said that eliminates the need for manual resizing. It also said it preserves the integrity of images — such as faces, text and objects — while standardizing presentation with clean white backgrounds to meet catalog requirements. The aim is to reduce time spent on photo editing, one of the biggest onboarding challenges for small sellers.
AliExpress also broadened its network of technology partners through a new collaboration with Quipt, a middleware platform that connects product, inventory, and order data between systems. The integration allows sellers to manage listings, track inventory, and process orders and returns through a single dashboard, synchronizing data in real time.
“This collaboration allows sellers to go live on AliExpress faster, manage operations more efficiently, and maintain accurate data at scale,” said Jason Willitts, Quipt’s CEO.
AliExpress reveals new AI tools for U.S. sellers
The partnership follows earlier integrations with Linnworks and StoreAutomator, giving sellers multiple paths to automate catalog and order management through connected APIs.
AliExpress’s new Labeling Service lets sellers create shipping labels directly within the seller portal. It consolidates carrier rates, tracking information and return workflows in one place. The system is carrier agnostic, includes optional photo proof of delivery. It allows sellers to issue AliExpress-managed return labels even if other carriers managed outbound shipments.
The company also launched Brand+, a marketing channel designed to elevate trusted U.S. brands through curated collections, in-platform promotion and social media features. Sellers that qualify for Brand+ will gain access to co-marketing programs aimed at improving visibility and consumer trust.
“We’re focused on removing busywork so sellers can focus on selling,” said Jackie Lee, head of partnership and business development for AliExpress U.S. “Our AI imaging tool, native labeling and new integrations make it easier for local businesses to launch and grow.”
AliExpress has steadily expanded its U.S. presence since launching its local seller program in 2024. The company is positioning itself as a hybrid marketplace — combining Alibaba’s global infrastructure with localized fulfillment and support for U.S. merchants seeking faster delivery and domestic reach.
Founded in 2010, AliExpress operates in more than 200 countries and 16 languages. It’s part of Alibaba International Digital Commerce Group, which oversees Alibaba’s cross-border retail and wholesale platforms.
Alibaba owns the world’s two largest online marketplaces by gross merchandise value (GMV), Taobao and Tmall. Taobao ranks No. 1 in the Global Online Marketplaces Database. The database is Digital Commerce 360’s ranking of the largest such marketplaces by GMV. Tmall ranks No. 2. Both platforms operate in China and primarily serve the Chinese market. Among Alibaba’s other marketplaces is the global B2B marketplace Alibaba.com.
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