Google’s AI Mode and Gemini app will both include more online shopping options as the company rolls out agentic checkout and other new features for the holiday shopping season.
The artificial intelligence features are built on other efforts, including Google’s AI payments protocol. They also follow a showcase of Google AI shopping experiences that took place at Google’s 2025 I/O conference, which included agentic checkout, along with AI updates to Google’s virtual try-on tool that launched over the summer.
Live for Google users as of Nov. 13, the latest slate of updates covers shopping in AI Mode search results, the Gemini app, agentic checkout and phone calls to local merchants to ask about in-stock inventory.
What Google’s agentic checkout experience means for online shopping
Google’s new agentic checkout experience will present newly available actions to shoppers when a Google Search result presents them with a product and price. Along with existing price-tracking options, which allowed for monitoring changes, shoppers will be able to tell Google to execute a purchase automatically if the price falls within a desired range.
“If the merchant is eligible, we’ll now give you the option to have Google buy it for you on the merchant’s site using Google Pay,” explained Vidhya Srinivasan, vice president and general manager for ads and commerce at Google. “We’ll always ask for your permission first, and only buy after you’ve confirmed the purchase and shipping details.”
Srinivasan said the feature uses Google’s Shopping Graph and payments infrastructure to inform accurate results and secure payment information.
Google named Wayfair, Chewy, Quince and select Shopify merchants as early participants whose products will appear with agentic checkout options in Search and AI Mode results.
Shopping results in AI Mode
Shopping in AI Mode | Image credit: Google press release
Google’s Shopping Graph refers to more than 50 billion product listings, Srinivasan said. Among them, 2 billion are updated every hour. Starting Nov. 13, they will be findable in AI Mode prompts using added context from conversational, natural-language queries about attributes such as use cases and environments.
“For example, if you’re looking for visual inspiration, like ‘cozy sweaters for happy hour in warm autumn colors,’ you’ll see shoppable images,” Srinivasan shared in a Nov. 13 blog post. “Or, if you’re deciding between a few options — like moisturizers suited to your skin type — you’ll see a comparison table with a side-by-side view of considerations specific to that product, including insights from reviews (like how a moisturizer feels on skin) to help you quickly understand the differences.”
In addition, shoppable product listings will begin appearing alongside text in responses from Google’s Gemini app.
Calling local merchants to determine in-stock statuses
Also in Search results, Google will begin displaying a “Let Google Call” option, powered by Google’s Duplex technology. The feature will bring up prompts for additional details and ultimately make a phone call to a local business to inquire about whether or not the item is in stock. Merchants will have the ability to opt out of such calls if they do not wish to receive them, according to Google.
Let Google Call button | Image credit: Google press release
“Behind the scenes, AI does the work for you, calling to see if stores nearby have what you’re looking for, how much it costs and if there are any special promos — giving merchants a new way to drive foot traffic, and freeing up time in your day,” Srinivasan wrote. “We’ll send you an email or text with the answers, along with local inventory information from other nearby stores from our Shopping Graph.”
Altogether, Google is promoting the new features in the context of holiday shopping and planning. However, together they represent the search giant’s response to agentic commerce offerings — including agentic checkout features — that have proliferated in 2025 from tech companies including OpenAI, Amazon and Perplexity. In Google’s case, the AI-enabled discovery and purchase options pool multiple strengths that Google has long developed, ranging from search and payments to AI voice and assistant technology.
Currently, the new features are available only in the U.S.
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