Massimo Group has launched a new corporate website and ecommerce platform, expanding its digital footprint.
The expansion comes at a pivotal moment in the retail calendar and tightens the connection between its national dealer network and online shoppers. Massimo is a Dallas-based manufacturer and distributor of powersports vehicles and electric mobility products.
It said its redesigned site gives customers the ability to browse inventory, compare models and purchase products such as its Sentinel Series directly online. Once a user places an order, the system routes fulfillment to local dealers who manage pickup and customer follow-up.
The move creates a new sales channel for Massimo while preserving dealer participation in the transaction — a balance many manufacturers are trying to strike as direct-to-consumer commerce grows in the powersports and outdoor equipment markets.
Massimo launches new ecommerce platform amid holiday season
Executives said Massimo designed the launch to:
- Boost its visibility
- Generate incremental online revenue
- Modernize its digital operations heading into the holidays
That’s when demand for off-road and recreational vehicles typically accelerates, they said.
“Our new website is a key part of our digital transformation strategy,” CEO David Shan said. “By integrating a seamless online shopping experience with our dealer network, we’re able to enhance convenience for our customers, improve operational visibility for our sales and dealer partners, and continue expanding our retail footprint.”
The updated website features that Massimo intends to improve engagement and conversion rates:
- A more modern interface
- Redesigned product pages
- Higher-quality digital assets
Massimo also said it has simplified navigation for shoppers researching specifications, accessories, warranty information and financing options.
Behind the scenes, the platform is connected to Massimo’s NetSuite ERP system. That allows the company to synchronize online orders, dealer allocations and inventory availability in real time. Massimo said it continues to use Claude AI technology within its ERP environment. It uses Claude AI to support tasks such as analytics, performance tracking and customer-service response, part of a broader effort to integrate AI into its retail and dealer operations.
Shan said the combined upgrades — improved UX design, ERP integration, AI-enabled insights, and expanded online reach — position the company to strengthen sales momentum through the critical holiday period and into 2026.
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