Signet Jewelers grew same-store sales in its fiscal Q3 2026, in part from online bridal-product sales.
That’s the third straight quarter that Signet Jewelers has grown same-store sales. The three largest brands it owns — Kay, Zales and Jared — combined to deliver a 6% increase in same-store sales during Signet Jewelers’ fiscal Q3 2026, which ended Nov. 1, 2025.
Meanwhile, total Signet Jewelers sales in Q3 reached $1.39 billion. That’s up by $42.4 million (or 3.1%) from its Q3 2025, when they totaled about $1.35 billion. Year to date, Signet Jewelers sales reached nearly $4.47 billion. That’s a 2.5% increase compared to the first nine months of its previous fiscal year, when they reached $4.35 billion.
CEO James Symancyk identified three takeaways from Signet Jewelers’ fiscal Q3:
- It was the retailer’s third straight quarter of same-store sales growth.
- Signet Jewelers’ expanded merchandise margins are helping offset financial pressures from tariffs and commodity pricing.
- The retailer expects to be well-positioned for the holiday season based on its assortment, price points and marketing approach.
Signet Jewelers’ gross margin increased about $34 million year over year to total $518.8 million.
Signet Jewelers ranks No. 63 in the Top 2000. The database ranks North America’s largest online retailers by their annual ecommerce sales and more. Digital Commerce 360 projects Signet Jewelers ecommerce sales in 2025 to reach $1.45 billion, which would be a 4.7% decrease.
Signet Jewelers’ same-store sales growth in Q3 2026
In its Q3, Signet Jewelers’ same-store sales increased 3% year over year. It defines same-store sales as those from stores that were open both in the quarter and its comparable quarter the previous year, as well as those made via ecommerce.
In particular, the Jared banner increased comparable sales from its fashion category by 10%.
Symancyk noted that Signet Jewelers has seen increasing consumer interest in lab-grown diamonds. They accounted for 15% of fashion sales in the quarter, he said, which is about double the rate in Q3 of the retailer’s fiscal 2025. Lab-grown diamonds also accounted for about 40% of the retailer’s bridal band business.
“In marketing this quarter, we are making progress on modernizing our playbook,” Symancyk told investors on the retailer’s earnings call. “This includes a more robust full funnel media strategy, amplified social media and digital first-led content as well as brand ambassadors like Antonia Gentry and Chloe Fineman to drive buzzworthy campaigns.”
The marketing campaign has driven double-digit increases in impressions and a low- to mid-single-digit increase in consumer spending.
Signet Jewelers’ average selling prices have also increased 7% in the period. Among those increases were the fashion category, which grew 8% year over year, and bridal (6%). The latter includes a “growing mix” of lab-grown diamond wedding and anniversary bands, according to chief financial and operating officer Joan Hilson. She also noted that revenue from services grew in the “high single digits” and have had nearly five consecutive years of positive comparable results.
Inventory ended the quarter at $2.1 billion, Hilson said. That’s a 1% decrease compared to last year despite a nearly 50% increase in gold costs and higher tariffs, she added.
Signet Jewelers’ approach to the 2025 holiday season
Symancyk said Signet Jewelers has “taken a decisive inventory position” based on consumer insights and preferences it learned during the 2024 holiday shopping season.
Its focus, in part, is on “key gifting items at targeted price points.” That includes what Symancyk called on-trend categories:
- Lab-grown diamond fashion
- Men’s fashion
- Gold jewelry
- Colored stones
He gave the example that Signet Jewelers has “made a material investment” in lab-grown diamond products at price points below $1,000.
From an operational standpoint, Symancyk said, Signet Jewelers must make sure it has inventory “in the right place.” In particular, he said, the retailer must have product available not only for online orders, particularly in the first half of December.
“But as we move towards the end of the month, it’s about having product available in store so that we can focus on the biggest opportunity we have, which is conversion,” he told investors.
Additionally, he said the retailer is also being strategic in its marketing spend this holiday season.
“More than 70% of adults now stream as a primary way to watch video,” Symancyk said. “So we continue to rebalance the channels we spend into in order to drive efficient reach. This work will be even more important as we navigate a period of lower U.S. consumer confidence. We’ve taken action to meet the more pronounced value expectations of consumers this season with a well-balanced assortment and promotional cadence.”
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