1-800-Flowers.com and Instacart announced a partnership to deliver fresh bouquets in time for Valentine’s Day.
Beginning Feb. 9, consumers can pre-order flowers for Valentine’s Day, the companies said. Furthermore, consumers can schedule deliveries up to five days in advance. 1-800-Flowers.com and Instacart also said consumers still can opt for on-demand delivery for last-minute needs.
1-800-Flowers.com is No. 59 in the Top 2000 Database. The database tracks North America’s leading online retailers based on their annual ecommerce sales and more.
How 1-800-Flowers.com is teaming up with Instacart ahead of Valentine’s Day
The Instacart partnership gives consumers access to more than 700 participating florist locations across 1-800-Flowers.com’s network, the companies said.
Jon Feldman, chief commercial officer at 1-800-Flowers.com, noted in a statement that the partnership gives the retailer “more speed and greater accessibility than ever before.”
“We’re not only supporting local merchants, but also meeting customers where they are already shopping and making it easier for them to share a smile with the important people in their lives, especially during peak moments like Valentine’s Day,” he said in the statement.
The partnership also marks 1-800-Flowers.com’s entrance on Instacart’s app.
1-800-Flowers.com shows its storefront on Instacart ahead of Valentine’s Day. Image credit: 1-800-Flowers.com and Instacart
“Instacart is committed to delivering an affordable online shopping experience, and 1-800-Flowers.com will be joining the Instacart App with no markup, so customers can experience the same great value,” according to the announcement.
In 2025, 1-800-Flowers.com had announced partnerships with Uber Direct and Uber Eats for Valentine’s Day and Mother’s Day, respectively. Ahead of Valentine’s Day last year, 1-800-Flowers.com and Uber had said their partnership would help shops manage high order volumes and ensure bouquets arrived on time, even if their own delivery teams were maxed out.
Valentine’s Day 2026 sales projections
The National Retail Federation (NRF) announced that it expects U.S. consumers to spend $29.1 billion on Valentine’s Day. That would surpass the record that 2025 set, which reached $27.5 billion.
“Much of that growth is driven by middle- and high-income shoppers who are expanding their gift lists to include friends, co-workers and even pets in addition to loved ones,” according to Katherine Cullen, NRF vice president of industry and consumer insights.
Through a survey of more than 7,700 consumers, conducted with Prosper Insights & Analytics, the NRF expects consumers to spend:
- $14.5 billion on gifts for romantic partners
- $4.5 billion on gifts for other family members, such as kids, parents and siblings
- $2.2 billion on gifts for their children’s classmates and teachers
- $2.1 billion on gifts for their pets
- $1.7 billion on gifts for co-workers
“Valentine’s Day underscores the value of relationships, and for many people, the connection they share with their pets is an important one,” said Phil Rist, executive vice president of strategy at the firm Prosper Insights & Analytics. “Whether it’s a dog, cat or other animal, consumers are looking to celebrate their pets this Valentine’s Day with a special toy, accessory or treat.”
They found that the most popular gift choices were:
- Candy (which 56% of survey respondents cited)
- Flowers (41%)
- Greeting cards (41%)
- An evening out (39%)
- Jewelry (25%)
The NRF expects consumers to spend the most on jewelry ($7 billion), an evening out ($6.3 billion), clothing ($3.5 billion) and flowers ($3.1 billion). Furthermore, it found that the top shopping destinations consumers cited were online (38%), department stores (35%), discount stores (30%) and specialty stores (21%).
Do you rank in our databases?
Submit your data and we’ll see where you fit in our next ranking update.
Sign up
Stay on top of the latest developments in the online retail industry. Sign up for a complimentary subscription to Digital Commerce 360 Retail News. Follow us on LinkedIn, TikTok, X (formerly Twitter), Facebook and YouTube. Be the first to know when Digital Commerce 360 publishes news content.
FavoriteThe post 1-800-Flowers.com announces Instacart partnership ahead of Valentine’s Day appeared first on Digital Commerce 360.
from Digital Commerce 360 https://ift.tt/UO2TsXo
0 Comments