Advanced logistics technology, higher customer expectations and persistent supply chain complexity are no longer emerging pressures for businesses — they are defining conditions of competition in 2026, according to a B2B trends report that FedEx has released.
The report identifies four forces reshaping how companies manage operations and serve customers:
- Expansion of real-time supply chain visibility and automation.
- Convergence of B2B and consumer buying expectations
- Normalization of artificial intelligence (AI) across daily business functions.
- Growing strategic importance of healthcare logistics.
FedEx said real-time visibility and automation have become foundational capabilities rather than differentiators. Companies are increasingly relying on connected systems, automated workflows and predictive analytics to monitor shipments, anticipate disruptions and improve operational decisions.
FedEx report shows how AI, supply chain visibility are impacting B2B commerce
The report cited industry research showing that internet-of-things (IoT)-enabled sensors can identify more than 60% of potential supply chain disruptions earlier than traditional methods. FedEx said earlier detection allows companies to respond proactively. That limits cost overruns, service failures and customer dissatisfaction.
According to the report, B2B purchasing behavior now closely mirrors consumer expectations. Buyers prioritize speed, transparency and ease of use. Expectations increasingly include real-time shipment tracking, accurate delivery windows and digital self-service options.
Industry research FedEx cited found that 75% of B2B buyers would consider switching suppliers for a better buying experience. In response, the report said companies are making investments to reduce friction across the purchasing journey. Those include investing in:
- Mobile-first customer portals.
- AI-powered customer support.
- More personalized communications.
AI is no longer viewed as experimental technology in 2026, FedEx said. Instead, AI is being embedded into everyday business functions, particularly among small and midsize businesses, including:
- Customer service.
- Marketing.
- Forecasting.
- Accounting.
- Search visibility.
Research referenced in the report found that eight in 10 small business owners credit AI and related technologies with helping them navigate inflation, supply chain volatility and access to capital. FedEx said AI has become a baseline capability for maintaining competitiveness and responsiveness.
The report said health care logistics is emerging as one of the most complex and critical segments of the supply chain, driven by growth in home-based care, specialty treatments, wearable devices, GLP-1 therapies and telehealth services.
FedEx cited industry data indicating that advanced data analytics can reduce equipment downtime in health care logistics by as much as 50%, improving efficiency while supporting continuity of care. As health care delivery continues shifting closer to patients’ homes, the report said logistics performance increasingly affects patient outcomes and experience.
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