Foot Locker Inc. is expanding its ecommerce reach through a new partnership with DoorDash, adding on-demand delivery as it looks to reach customers beyond its own digital channels.
Announced March 19, the deal allows shoppers to order sneakers, apparel and accessories from Foot Locker, Kids Foot Locker and Champs Sports locations through DoorDash. The offering taps into nearly 1,300 U.S. stores, extending Foot Locker’s assortment into a third-party, on-demand fulfillment channel.
The move comes less than a year after Dick’s Sporting Goods Inc. acquired Foot Locker in a deal valued at about $2.4 billion. Dick’s already works with other platforms, including Uber Eats and Instacart, for on-demand fulfillment, though it has not said whether those services include Foot Locker inventory. Adding DoorDash introduces another ecommerce channel as the company looks to expand distribution and speed delivery.
Dick’s Sporting Goods ranks No. 30 in the Top 2000 Database. The database is Digital Commerce 360’s ranking of North America’s online retailers by their annual ecommerce sales. Prior to the acquisition, Foot Locker ranked No. 63.
What Foot Locker’s DoorDash partnership includes
“Our customers are at the heart of everything we do, and we’re always looking for new ways to make their shopping experience for sneakers, apparel, and accessories seamless and accessible,” said Melissa Krauss, vice president of strategy at Foot Locker, in the companies’ announcement.
She said the DoorDash partnership, now nationwide, gives customers “a convenient way to get their favorite Foot Locker, Kids Foot Locker, and Champs Sports products delivered right to their door, on demand.” Orders can also be scheduled and tracked through the DoorDash app.
To promote the launch, the companies are offering limited-time discounts through March 22. These include $25 off orders of $100 or more for Foot Locker and $20 off orders of $80 or more for Kids Foot Locker and Champs Sports at participating locations.
The brands are also available through DashPass, DoorDash’s membership program. The program gives members $0 delivery fees, reduced service fees and other benefits at certain retailers for $9.99 per month.
Retailers turn to third-party platforms for faster delivery
DoorDash first launched on-demand retail delivery in 2023 and has since expanded the category.
In recent months, retailers including Kroger and Old Navy, as well as home improvement chains Ace Hardware and Home Depot, have partnered with DoorDash to expand fulfillment capacity. Many of those retailers are also working with other third-party platforms such as Uber Eats and Instacart.
As of December, more than 30% of DoorDash’s U.S. monthly active users shop across the grocery and retail categories, according to internal company data cited by Mike Goldblatt, vice president of enterprise business development and partnerships.
“As more consumers turn to DoorDash for more than meals, we’re excited to welcome Foot Locker, Kids Foot Locker, and Champs Sports, helping them find exactly what they’re looking for with the speed and service they expect,” Goldblatt said in a statement.
DoorDash said it became the leading third-party marketplace in order volume across grocery and retail in the U.S. in 2025, citing YipitData.
Dick’s begins restructuring Foot Locker operations
The partnership comes roughly six months after Dick’s closed its acquisition of Foot Locker and began repositioning the retailer.
Since then, Dick’s has focused on improving store productivity and streamlining inventory. The company said it has shuttered about 55 underperforming stores globally as part of that effort.
A key part of the turnaround is a store pilot program known as “Fast Break,” which includes simplifying product assortments, improving in-store presentation and remodeling select locations. Under the initiative, Dick’s has reduced the number of styles carried in some stores by about 30%, according to executive chairman Edward Stack.
“The team moved quickly and decisively to get this done, and we are pleased to report that the inventory cleanup is now essentially complete,” Stack told analysts on the company’s latest earnings call.
The company has now expanded the Fast Break concept beyond its initial test stores and plans to roll it out to about 250 locations in the U.S. and Europe by the back-to-school season, he said.
Dick’s continues to evaluate additional store closures, though the expected number is now smaller than originally projected, he noted.
Early results show gains as Dick’s targets growth in 2026
Early results from the Fast Break initiative are encouraging, executives said.
Stack said Foot Locker pilot stores delivered strong comparable sales growth in Q4, outperforming the broader Dick’s business.
For its fiscal fourth quarter ended Jan. 31, Dick’s reported net sales increased 59.9% year over year to $6.23 billion, reflecting the addition of Foot Locker. Excluding the acquisition, net sales rose 4.0%.
Looking ahead, CEO Lauren Hobart said the company expects to return Foot Locker to both top-line and bottom-line growth in 2026. Dick’s projects Foot Locker comparable sales growth of 1% to 3% and operating profit of $100 million to $150 million.
The parent company also expects its own comparable sales to increase between 2% and 4% in 2026, with projected operating income of $1.58 billion to $1.66 billion.
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