GigaCloud Technology Inc. said it has launched a marketplace initiative with Otto Group to expand product assortment across Europe.

Under the initiative, GigaCloud will introduce select sellers, including furniture brands and suppliers, to Otto’s European marketplace platform. The effort is aimed at increasing available inventory while leveraging GigaCloud’s global supplier network and ecommerce infrastructure.

GigaCloud operates a B2B ecommerce platform focused on large-parcel merchandise, including furniture, appliances and fitness equipment. Its marketplace connects manufacturers — primarily in Asia — with resellers across the United States, Europe and Asia, integrating product discovery, payments, and logistics.

GigaCloud works with Otto Group on B2B marketplace

“This collaboration aligns with our channel-agnostic strategy and reinforces our role as a marketplace solutions provider, connecting global supply with established selling platforms,” said Iman Schrock, GigaCloud president, in a statement.

Otto Group said the partnership will support efforts to broaden its marketplace assortment while maintaining platform standards and customer experience.

“We are pleased to work with GigaCloud to support the expansion of our marketplace assortment,” said Robert Schlichter, vice president of marketplace at Otto Group. “GigaCloud’s supplier network and infrastructure capabilities help enable structured access to high-quality products.”

Otto Group operates across more than 30 countries and manages ecommerce, logistics and financial services businesses. The company has expanded its marketplace model as it competes with other European and global ecommerce platforms on assortment and availability.

GigaCloud launched its marketplace in 2019, initially focused on furniture, and has since expanded into additional categories. The company said its platform manages transactions from supplier warehouses to end customers, including logistics, under a fixed-price model.

The partnership between GigaCloud and Otto reflects broader marketplace-driven expansion strategies in B2B ecommerce, particularly in categories that require complex fulfillment.

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