The Home Depot announced that its next chief technology officer (CTO) will arrive with executive experience from Ford Motor Company.
Franziska Bell will take on CTO duties as of April 6, the company announced on April 1.
The Home Depot Inc. ranks No. 4 in the Top 2000 Database. The Digital Commerce 360 database ranks North America’s largest online retailers by their annual ecommerce sales and more. Additionally, Home Depot is the top-ranked retailer in the Top 2000’s Hardware & Home Improvement category.
What Home Depot’s new CTO will oversee
As executive vice president and CTO at Home Depot, Bell will lead efforts to further integrate agentic AI and machine learning across the company, the retailer noted in an announcement about her appointment. She will pursue that mission with the goal of creating what Home Depot describes as “a seamless, interconnected and data-driven experience for The Home Depot’s associates, DIYers and Pro customers.”
“The Home Depot is a project retailer, and customers engage with us across multiple touch points — whether that’s online, in our aisles or increasingly, with AI,” said Ted Decker, chair, president and CEO of The Home Depot, in a released statement. “Fran is a respected leader in data science and AI, and she understands the power of technology to improve the customer experience.”
Deck called her expertise “invaluable.”
Bell’s background before arriving at Home Depot
In addition to her previous role as chief data, AI and analytics officer for Ford Motor Company, Bell also served at the executive level at BP, Uber and Toyota.
“I’ve always believed that the most powerful technology is the kind you don’t notice, because it’s busy behind the scenes making your life easier,” Bell said. “Joining a customer-first brand like The Home Depot is an incredible opportunity to put technology and AI to work where it matters most — helping homeowners confidently take on their first renovations or giving Pro contractors the digital tools they need to grow their businesses.”
She comes to Home Depot at a time when the company has been deploying new AI-powered features for Pro customers and building out its platform for them. In addition, Home Depot has been using AI across a range of contexts to drive outcomes for fulfillment and its suite of generative AI tools, which it refers to as Magic Apron.
“I look forward to working with this incredible team to build even smarter ways to get the job done,” Bell said.
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