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Temu is a global e-commerce platform that helps businesses reach more customers and grow online. As part of that effort, Temu launched its Local Seller Program to enable eligible local businesses to sell through local warehousing and delivery.
Initially built to support local sellers serving local consumers, the program is now beginning to expand in some regions, allowing eligible sellers to reach nearby and regional markets as well. That means broader reach, new sales opportunities, and more room to grow without rebuilding operations market by market.
This guide answers the most common questions about how the program works, where sellers can sell, how to get started, and what support is available.
What is Temu’s Local Seller Program?
Temu’s Local Seller Program allows eligible local businesses to sell on Temu through local warehousing and delivery. Launched in early 2024 and now active in 37 markets, it was initially designed to help local sellers serve local consumers. The program is now gradually expanding to let eligible sellers reach nearby or regional markets as well.
Can I use Temu’s Local Seller Program to sell outside my home market?
Yes. Temu’s Local Seller Program is gradually opening nearby and regional markets to eligible sellers. In the European Union, eligible sellers have been able to sell across EU markets without being limited to a single country. For example, a seller based in Germany can sell to Belgium even without local warehousing there, using either Temu-supported logistics providers or their own logistics arrangements.
Since early 2026, sellers in Germany, Italy, the Netherlands, Portugal, Spain, Romania, Belgium, Poland, and France have also been able to sell into the UK, Iceland, and Switzerland. In North America, US-based sellers have been able to sell to Canada since December 2025.
The benefit for sellers is broader reach without having to recreate their operations market by market. Eligible sellers may be able to grow sales, reach more customers, and make better use of their existing capabilities as Temu expands the program over time.
How can Temu’s Local Seller Program help my business grow?
Temu’s Local Seller Program helps businesses grow by making it easier to start selling online and reach more customers both at home and abroad. It supports faster entry with no-cost onboarding, simple setup, and access to a large customer base through its discovery-based model.
Seller applications typically take about 10 minutes, approvals may be issued within one business day, many sellers go live within 72 hours, and around half make their first sale within 20 days.
Many sellers who have joined the Program say they have reached new customer segments, expanded their market reach, created new revenue streams, and reinvested that growth into offline operations such as local hiring, warehouse expansion, and improved customer support.
As a small business seller, is Temu’s Local Seller Program right for me?
Certainly. For many small and medium-sized businesses, Temu’s Local Seller Program can be a meaningful growth opportunity. Many smaller businesses face high upfront costs, hidden complexity, and customer-acquisition barriers when trying to sell online. Temu’s Local Seller Program is designed to lower those barriers through no-cost onboarding, easy setup, built-in tools, and access to a large audience through a discovery-based model. Instead of asking sellers to build everything alone, the platform helps connect them to traffic, infrastructure, and third-party services that can make growth more achievable. For smaller merchants, that can open a new path into e-commerce.
Which markets can I sell to through Temu’s Local Seller Program today?
Temu’s Local Seller Program is currently available in: United States, Mexico, United Kingdom, Germany, France, Italy, the Netherlands, Spain, Belgium, Austria, Poland, Czech Republic, Hungary, Romania, Sweden, Japan, Republic of Korea, Canada, Australia, Portugal, Türkiye, Greece, Denmark, Finland, Bulgaria, Slovakia, Slovenia, Ireland, Lithuania, Croatia, Brazil, Estonia, Switzerland, United Arab Emirates, Latvia, Cyprus, Norway. Register at Temu Seller Center.
What can I sell through Temu’s Local Seller Program?
Eligible sellers can list products in more than 700 categories such as apparel, household electronics and gadgets, and everyday essentials. Temu supports a diverse mix of merchants, from family-run brands, traditional manufacturers and wholesale distributors to multinational retailers.
How do I get started selling on Temu?
Getting started usually involves four steps: creating a seller account, submitting your business information, verifying the business representative, and completing your shop setup. Based on the US registration flow shown here, the process typically works as follows:
Step 1: Go to Temu Seller Center and create a seller account.
Start at Temu Seller Center and click Sign up. Enter your email address or phone number and create a password. Your password should be at least 8 characters and contain a combination of letters, numbers, and symbols. Do not use your email address or email prefix as part of your password. Click Register as seller to begin.
Step 2: Select your business location and business type.
After registration, you will be taken to the Business information page. First choose your business location. Then select the business type that matches your setup, such as Sole proprietorship, Corporation, Partnership, or Individual.
- Sole proprietorship: Choose this if you own an unincorporated business by yourself
- Corporation: Choose this if your business is independent from its owners
- Partnership: Choose this if you run the business together with one or more other people
- Individual: Choose this if you are selling under your own name rather than as a registered business
Step 3: Enter your business registration details, if applicable.
If you selected Sole proprietorship, Corporation, or Partnership in the previous step, you will need to enter your business registration details. This typically includes your registered business name, Employer Identification Number (EIN), and registered business address. Make sure the information matches your official registration documents.
Business name: Enter your business name exactly as it appears on your IRS CP 575 or Beneficial Ownership Report (BOIR), including the legal entity suffix, such as LLC or Inc. Use the correct spelling, spacing, and punctuation.
Employer Identification Number (EIN): Enter the EIN exactly as shown on your latest IRS CP 575.
Registered business address: Enter your registered business address exactly as shown on your latest IRS CP 575 or BOIR. This address may also appear on your public Temu seller profile.
Step 4: Complete seller verification and finish your shop setup.
After submitting your business information, move to the Seller information step to verify the business representative. First, select the country or region that issued the ID and choose the business representative’s ID type. You will then be asked to upload an ID photo for identity verification. This step is supported by Jumio, an identity-verification provider that helps businesses verify IDs online and detect fraud. You can either take photos online or upload the ID from your device.
ID Photo Upload Requirements:
- The uploaded file must be smaller than 4 MB
- Accepted file formats: JPG, JPEG, or PNG
- The ID must be valid and not expired
- Please upload a high-quality, color image
- Images that are modified, edited, or obscured will not be accepted
- Make sure the image is clear, well lit, and shows all four corners of the ID
- Avoid common problems such as: blurry images, incomplete images, or glare
Once the ID is uploaded, enter the business representative’s details exactly as shown on the document. This typically includes the representative’s legal name, ID number, ID expiry date, citizenship, place of birth, and date of birth. You will also need to provide the representative’s address information, which may be a business address or, in some cases, a non-business address. After you complete the business and seller information, continue to the next step to finish the remaining setup and get your store ready to sell.
For more information, please visit the Temu Seller Academy.
What support does Temu provide to sellers?
Temu supports sellers with a mix of platform infrastructure, operational tools, and service resources designed to make selling easier and more efficient. This includes dedicated seller support teams that can answer questions and help resolve issues in a timely manner, as well as access to large-scale platform traffic, direct customer engagement features, and ERP integrations. Temu also works with logistics and payment partners to support fulfillment and transactions. Together, these resources are intended to help sellers streamline operations, manage orders more efficiently, and grow without having to build every capability on their own.
What logistics and payment support is behind the program?
Temu works with logistics partners including USPS, UPS, and DHL, and with payment providers such as Google Pay, Apple Pay, PayPal, and Visa. It also partners with ERP and fulfillment providers including Rithum, ShipBob, ShipStation, and Linnworks to help streamline order management and seller operations. In Europe, Temu partners with over 150 logistics providers and has strategic partnerships with over 10 national postal service operators.
Are sellers actually making money on Temu?
Yes. Across the globe, many sellers have already found success on the program.
In the US: Shop Succulents, a California-based live plant seller, joined Temu in February 2025 and generated about 3,500 sales on Temu in its first four months, nearly half of what it had sold on another platform over the previous decade. By April 2026, its cumulative sales on Temu had surpassed 11,000 orders. The result is especially striking for a live-plant business, a category where e-commerce growth is often constrained by packaging demands and the challenges of shipping fragile, perishable products.
PopMarket, a US collectibles and entertainment retailer owned by Nasdaq-listed Alliance Entertainment, began selling on Temu in late 2024. PopMarket said Temu is its fastest-growing digital marketplace in more than a decade. In its first eight months using Temu, it sold more than 450,000 items.
New York-based premium frozen steak seller Grumpy Butcher saw more than 12% of its online sales come from Temu alone within five weeks of onboarding. Illinois-based, family-run patch maker Patch Party Club sold more than 300 patches within three weeks of joining Temu, with about 90% of sales coming from new customers. North Carolina-based independent bookseller Lay It Flat Bookshop sold more than 100,000 units within months.
In Europe: Mcslots, a family-run UK toy retailer founded by Mark Crowhurst, turned to Temu in 2025 after a broader slowdown in toy demand put pressure on the business. After listing a small portion of its 3,900-product inventory as a test, orders started coming in within 48 hours. Three months later, daily orders were up more than 40%, with Temu contributing half of total sales.
Ubedia, a France-based startup founded by two 23-year-old entrepreneurs, joined Temu in September 2025 after launching its ube powder business just weeks earlier. The brand sold more than 1,300 units in its first three months on the platform, giving the founders enough traction and cash flow to quit their day jobs and expand the business full time. The result is especially notable for a young food startup built around a niche product, where early visibility and customer acquisition can be hard to achieve without large marketing budgets.
AMF Creation, a Germany-based tablecloth manufacturer, expanded its reach across the EU through Temu. Fruta de Toro, a Spain-based traditional fruit producer, launched its direct-to-consumer online presence via Temu.
What makes Temu’s Local Seller Program different from other marketplaces?
Temu’s Local Seller Program can be an alternative to more established marketplace models that can make it harder for smaller sellers to gain visibility. Temu emphasizes a more discovery-based approach and gives sellers the flexibility to choose their logistics and service providers. The idea of a third-party partnership approach is to broaden participation by local businesses instead of concentrating advantages in the hands of a few large players. For merchants, that can mean greater control over how they operate, fulfill orders, and scale.
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