Mercado Libre is entering the business-to-business (B2B) market with the launch of Mercado Libre Negocios.
Negocios is its new unit dedicated to B2B and wholesale transactions. It designed the new initiative to streamline and professionalize wholesale buying and selling across the region, extending the company’s reach beyond consumers to entrepreneurs, small and midsize enterprises (SMEs), large corporations, and government entities. Mercado Libre is Latin America’s largest ecommerce company.
How Mercado Libre is approaching B2B ecommerce
Through the new platform, businesses can create accounts linked to a CUIT (tax ID number) to unlock wholesale purchasing options and exclusive benefits. Buyers gain access to competitive pricing, volume discounts, fast deliveries, approved invoices, and flexible financing through Mercado Pago. Sellers, meanwhile, can activate corporate profiles to reach wholesale customers that typically place larger, more frequent orders with lower return rates — an attractive audience for sustained growth.
“Mercado Libre Negocios was created to continue supporting our SME and corporate users,” said Adrián Ecker, country manager of Mercado Libre Argentina. “With this solution, we seek to occupy a strategic space, democratizing wholesale commerce and offering a simple and secure platform that allows for optimized purchases and discounts of up to 50%.”
The timing reflects the surge in global B2B e-commerce. According to Statista, business-to-business digital transactions already generate four times the volume of consumer sales. Statista projects them to grow fivefold by 2026. Mercado Libre is aiming to capture part of that growth by extending its ecosystem into wholesale commerce. Its current ecosystem includes logistics, payments, and financing.
Since testing began in late 2024, Mercado Libre has authorized more than 4 million users across Latin America to make wholesale purchases through Negocios. In Argentina alone, the platform already lists more than 2.6 million products. The service has launched in Mexico and Chile. The company expects Brazil to follow soon. That would mark a significant step in the company’s effort to drive business digitalization across the region.
Sign up
Sign up for a complimentary subscription to Digital Commerce 360 B2B News. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at mark@digitalcommerce360.com. Follow him on Twitter @markbrohan. Follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube.
FavoriteThe post Mercado Libre expands into B2B with launch of Mercado Libre Negocios appeared first on Digital Commerce 360.
from Digital Commerce 360 https://ift.tt/hb7BwdL
0 Comments