AppDirect announced it has acquired PartnerStack, which operates a partner relationship management (PRM) platform.
The acquisition enhances AppDirect’s “ability to help companies leverage ecosystems and distribution as a primary growth engine,” it said. PartnerStack describes itself as an ecosystem orchestration platform for B2B companies.
AppDirect is a B2B subscription commerce platform. It has been growing its ecosystem of products through acquisitions.
In the past year, AppDirect has also acquired:
“This acquisition solidifies AppDirect’s position as the everything store powering B2B distribution, building on its recent acquisition of Tackle.io,” AppDirect said in its announcement.
Tackle is a cloud go-to-market platform that software vendors use to list and sell products across AWS, Microsoft Azure, Google Cloud and other marketplaces.
About the AppDirect acqusition of PartnerStack
AppDirect said pairing technology from its PartnerStack and Tackle acquisitions will position it to “provide a full-stack commerce platform for powering all direct and indirect go-to-market motions.”
It also said marketplaces, partner networks and data-rich platforms “have become indispensable.” Artificial intelligence (AI) has reduced the cost of software development. AppDirect said that makes distribution and AI search visibility “the new battleground” for technology development.
“Navigating commerce and partner management requires a unified platform,” said Nicolas Desmarais, AppDirect’s CEO, in the announcement. “By bringing these capabilities together, AppDirect is giving companies the foundation they need to scale through partners and win in an increasingly indirect, marketplace-driven world.”
In the announcement, PartnerStack’s CEO, Bryn Jones, said its network has driven more than $3 billion in revenue for its clients. He said PartnerStack clients have increasingly relied on the platform to show up in AI-powered search.
The primary driver of AI search visibility in platforms like ChatGPT and Gemini is third-party content, Jones added.
“We are excited to connect our insights across hundreds of thousands of B2B customer signups every month with AppDirect and Tackle, creating powerful advantages for our partners and customers in the AI era,” Jones said.
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